Website Bench Mark Study (To optimize your website as international standard)

Does your website have what it takes to beat the competition? What are its strengths and weaknesses and what can you do to improve its overall performance? Assessing your position compared to your main competitors and learning from their best practices is an excellent way to help you decide on any future investments. With NTSPL’s Website Benchmark Program, you now have the means to determine your priorities in the context of the competitive product marketplace.


NTSPL’s Website Benchmark Program helps you determine your website’s performance compared to websites from your direct competitor or a relevant set of others. By integrating both quantitative results and qualitative feedback, we offer you a most effective research method in which respondents evaluate either your own, or your competitors’ website on a number of Key Performance Indicators. Its clever set-up allows a natural website usage and by comparing the results for each website, you can accurately determine the competitive strength of your website as well as identify the necessary steps to outperform the competition.

Your benefits

NTSPL’s Website Benchmark Program helps you improve your competitive strength by an in-depth comparison of your website’s performance. NTSPL offers you :
  • Insight in the strengths of your website compared to your competitors.
  • A close evaluation and valid comparison of your, and your competitor's website and the opportunity to learn from your competitor's best practices.
  • A method based on actual natural behavior on the website.
  • Factual, quantitative results presented in a qualitative context.
  • Insightful reports containing detailed information pinpointing areas of improvement compared to your competitors.
  • A methodology perfectly equipped for Multi-country studies.
  • Multi-wave studies to detect any changes in your competitive strength over time and see the effect of your actions.

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